Sanya heavy equipment has a market share of 70% in Thailand.
Sanya heavy equipment has a market share of 70% in Thailand.
China Construction Machinery Information
Guide: in the first half of this year, the Asia Pacific region sold more than 400million yuan of crane equipment, of which Thailand was the most prosperous region. Talking about the achievements of the Asia Pacific region this year, Yao Zhuang, the marketing director of the Asia Pacific region, is very proud. In 2008, Sany is preparing to enter the Thai market, and Max crane is also seeking
"in the first half of this year, the Asia Pacific region sold more than 400million yuan of crane equipment, of which Thailand was the most prosperous." Talking about the achievements of the Asia Pacific region this year, Yao Zhuang, the marketing director of the Asia Pacific region, is very proud
in 2008, Sany is preparing to enter the Thai market. Max crane is also seeking the agency right of China's construction machinery and equipment. It is a large-scale fine testing instrument that gives full play to the expertise of each motor. It is the largest overhaul plant in the region with strong strength. At that time, domestic peers wanted to cooperate with it. The boss of the company specially came to China and inspected several companies. At that time, Sany was still a newcomer in China, but Sany's warm and practical spirit and spotless plant environment made him resolutely choose Sany, and the two sides established a cooperative relationship
max was not in a hurry to enter the market, but spent two years focusing on the localization and adaptation of its products to meet the needs of the Thai market. In 2011, Sany launched a 30 ton truck crane specifically for the Thai market. Due to its accurate positioning, it has been sought after by the market. Now, more than 100 sets of this model have been sold in Thailand
and remove the residues in the oil tank
Sany Heavy equipment has a market share of 70% in Thailand.
. "This is mainly due to the precise marketing strategy of Max company. His boss is very young. He once studied in Australia and has an MBA degree. In response to the post disaster reconstruction and flood control projects emerging in various places after the floods in Wayne, Pennsylvania, he adopted a pull marketing strategy and set up offices in all parts of Thailand. Facts have proved that these offices have paid off handsomely." Yao Zhuang said
at the same time, the high quality of Sany crane has also attracted a large number of repeat customers. In May this year, unique, the second largest engineering and construction contractor in Thailand, contracted the Thai national railway station project with a total contract amount of US $1billion. After completion, it will connect the current Bangkok metro, light rail, suburban railway and the future China Laos Thailand Singapore high-speed railway, which means that even after years of exposure to the wind and sun. In order to complete the project, unique purchased more than 500million yuan of engineering equipment from Sany at one go. The first batch of procurement contracts amounted to 200million yuan. The products covered 170 sets of equipment, such as truck cranes and excavators. This is the largest procurement contract for engineering machinery and equipment in Thailand's history
it turns out that unique company is an old customer of Sany. As early as 2008, the company purchased Sany's first 220 ton truck crane exported overseas, and the equipment operates well. Then, it purchased a number of Sany medium and large tonnage cranes in succession. No matter the operation efficiency or the lifting quality, Sany brand is not inferior to the international benchmark, and the price is more favorable. After several years of cooperation, unique has already fully understood the quality strength of Sany products, and has no hesitation to dedicate the largest construction machinery order in Thailand's history to Sany
at present, Sany has more than 1000 equipment in Thailand, with a market share of 70%. In other markets in the Asia Pacific region, Sany crane has also made great achievements. Sany crane products have reached 30% of the Indonesian market share, and the sales of large tonnage crane products have been rising in Australia
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